Martine De Luna, n., A wife, mother, brand consultant for blogs, social media and writing, and a Transformational Personal Branding Coach.

I have thrived in my journey as a freelancer and small business owner, without a college degree. I've been working since I was 18, taking associates courses and vocation/trade-based certificates whenever I took on a job or landed a project.

I am a life + work hacker. I believe in women creating their "bliss strategy": that lifestyle that unlocks the key to Time & an Impactful Income. This is why I have created a path for myself as a Transformational Personal Branding Coach. I work best with women who believe in being fully-aligned with the VISION they have for their lives & creating a life + work lifestyle that they adore.

I am passionate about creating a profession from my passion (and I show others how to, too). I hacked my way through life by creating jobs for myself, based on what needs I saw in people. I became known for Brand Coaching, Blog Coaching, Online Writing, Creative Workshops, Social Media Content Creation, and Working From Home, all of which I made into services and learning events that have built my brand, from zero. 

I'm a wellness mentor, and my new side-hustle is helping women break free from bad food & lifestyle habits, so that they can be healthy, happy and wealthy.

I work from home, currently in the Philippines where I live with my husband and two kids, whom I unschool (curriculum-free).


HI, I'M MARTINE DE LUNA. I've been working in the field of social media & content creation since 2010, as a blogger and, most recently as a consultant for small brands and other bloggers. After six years as a parenting and creative lifestyle blogger, I retired from blogging to focus on building my services as a Brand Coach. I love coaching people who are passionate about what they do — businesses or even blogs — and help them to craft their Brand Concept, Strategy and Messaging. I've been able to utilize my experience as a blogger to also help solopreneurs create their own services and offerings, and help small businesses speak to the heart of their potential clients, so that they serve the people they're meant to serve. Here's a rundown of how I've been around...


The Brand Coaching, for me, began serendipitously, when a now well-known blogger came to me asking to be coached for blogging. It began with her question, "Can you teach me everything you know?", and that sparked an idea for a side-hustle for me, while I was working from home as a website writer. Since 2012, I've done mild blog coaching, to full-on social media coaching and brand launching for bloggers and small local businesses, and a handful of international platforms. Visit my Portfolio page for a list of clients who've worked with me. 


My skills as a Coach have been elevated through thoughtful, connective mentoring and mindset coaching for women who want true Life + Work Strategy: living a life they love that aligns their values, relationships, and their work, with the time to enjoy all. My limited, signature coaching program is a high-level, high-energy and impactful results-driven strategy. 


I've been writing for online clients and publications since 2010. Since then, I've been featured in the following websites:

Smart Parenting (Contributing Writer, 2010-2013)

The Work at Home Woman (Contributing Writer, (Website Manager, Writer)

Raw Bites (Content Manager for Blog & Social Media, 2016-2017)


I've since given workshops and talks in the following areas:

  • Personal Branding : Authenticity + Alignment
  • Social Media Content Curation & Execution
  • How to Be a Work-at-Home Mom
  • How to Start a Job from Blogging
  • How to Go from Side Hustling to Full-Time Freelancing
  • Direction-Based Unschooling for Homeschooling Teens
  • Personalized Wellness & Living a Lifestyle of Proactive Health

As a social media & blogging coach, I have done speaking engagements and live learning events. To date, I have done over 50 workshops & speaking engagements in the areas of inspiration, women empowerment, positive social media and personal branding. I have been fortunate to have given talks for the following companies and organizations. If you'd like to book me for any of my speaking topics above, do send me an email and let's talk.