Martine De Luna, n., A wife, mother, brand consultant for blogs, social media and writing, and a Transformational Personal Branding Coach.

I have thrived in my journey as a freelancer and small business owner, without a college degree. I've been working since I was 18, taking associates courses and vocation/trade-based certificates whenever I took on a job or landed a project.

I am a life + work hacker. I believe in women creating their "bliss strategy": that lifestyle that unlocks the key to Time & an Impactful Income. This is why I have created a path for myself as a Transformational Personal Branding Coach. I work best with women who believe in being fully-aligned with the VISION they have for their lives & creating a life + work lifestyle that they adore.

I am passionate about creating a profession from my passion (and I show others how to, too). I hacked my way through life by creating jobs for myself, based on what needs I saw in people. I became known for Brand Coaching, Blog Coaching, Online Writing, Creative Workshops, Social Media Content Creation, and Working From Home, all of which I made into services and learning events that have built my brand, from zero. 

I'm a wellness mentor, and my new side-hustle is helping women break free from bad food & lifestyle habits, so that they can be healthy, happy and wealthy.

I work from home, currently in the Philippines where I live with my husband and two kids, whom I unschool (curriculum-free).


Professional Bio

I love coaching people who are passionate about what they do — businesses or blogs — and help them to craft their Brand Concept, Strategy and Messaging. With my experience as a blogger & freelancer, I can help you create your own services and offerings, help small businesses speak to the heart of your potential clients, so that you serve the people you are meant to serve.  Below are my core offerings —


The Brand Coaching, for me, began serendipitously, when a now well-known blogger came to me asking to be coached for blogging. It began with her question, "Can you teach me everything you know?", and that sparked an idea for a side-hustle for me, while I was working from home as a website writer. Since 2012, I've done mild blog coaching, to full-on social media coaching and brand launching for bloggers and small local businesses, and a handful of international platforms. Visit my Portfolio page for a list of clients who've worked with me. 


My skills as a Coach have been elevated through thoughtful, connective mentoring and mindset coaching for women who want true Life + Work Strategy: living a life they love that aligns their values, relationships, and their work, with the time to enjoy all. My limited, signature coaching program is a high-level, high-energy and impactful results-driven strategy. 


I've since given workshops and talks in the following areas:

  • Personal Branding : Authenticity + Alignment
  • Social Media Curation
  • How to Start a Job from Blogging
  • From Side Hustling to Fulltime Solopreneuring
  • Personalized Wellness & Living a Lifestyle of Proactive Health

My Story

Hi, welcome! I'm Martine De Luna, and I’m in love with helping people turn their “I Can’t” into “I CAN”!

I’m a Transformational Mindset & Branding Coaching.

My journey to bliss began in 2008, when I got engaged. My religious upbringing up to that point was one filled with self-sabotage and doubt; at one point, people whom I trusted even sowed doubt in my decision to marry the man I loved (who is now my husband). I looked back at a life of self-sabotage of over 20 years, and knew that if I didn’t do something big, then I would never step out into the possibilities life had waiting me. And so, leaving the church upbringing at 30 years old was a life-altering event that birthed in me the belief that “I can design a life I love,” and that the God of the Universe would keep on blessing me.

One day around 2010, I was pregnant, curious, and searching the Internet for “mommy blogs,” and I was like “Wow, I can do this”. I wanted to be just like these women, and I wanted to share, connect and write my feelings about life and love, just like these women — these moms all over the world — were doing for me. I was attracted to the blogging industry, shifting my career from teaching to full-time online writing (back then, at $5 per article). I experienced a satisfying sense of success in the local blogging scene as “The Dainty Mom”, winning recognition awards, even making some international connections and media features, getting paid 6-figure brand endorsements, and eventually trying my luck as a “blog coach” for women in the Philippines and around Asia, which became my next side-hustle after freelance writing for six years.


That came to a halt in 2015, with the birth of my daughter, when I just couldn’t keep up with the “life that I had designed.” In a series of wrong decisions, I dropped projects, underdelivered for the brands I was working with, and compromised my relationship with my children, even my husband. We lost half our income, the ability to pay for our home (which we were renting), and eventually my reputation as a blogger. From the end of 2015 to mid-2016, I went into a funk and lost my view of what a blissful life truly was.

In May 0f 2016, I was able to begin a new business in the wellness industry, which allowed me to rewire my mind, “from failure to bliss.” I worked with coaches and mentors who helped me to use my stories of the past failures to encourage others. As I shifted my focus to health, wellness and even fitness, not only did I improve my body, but I started to view life in a whole new way: Full of possibility.

Fixing my mindset allowed me to gain control of my life, and spoke to my soul. My words “make it blissful” (the name of my blog from 2013 to 2016), took on a whole new meaning, and I wanted to show others that, they too, had the power inside of them to make things blissful, experience freedom, and transform their lives. Since then, I have dedicated the past two years of my life to educating myself on mindset, nutrition, wellness, and coaching.

I can honestly say that I’ve learned to create a life I adore. Through the school of hard knocks and self-sabotage, of epic failures, a lost reputation, regained trust, soul-crushing criticisms, and a lot of second-guessing, I have learned that transformation happens when you don’t give up.

Had I not gone through life’s lowest of lows — like, having less that $100 in my bank account, with two kids to feed and a husband with no work —, I would not have learned what I know about recovery, becoming resourceful despite your lack of resources, about how effort trumps talent any day, and how letting go and losing is often the launchpad of a new breakthrough. Thanks to these times of “un-bliss,” I’ve found my strongest, truest friendships, my best years in marriage and motherhood, and a business I’m in love with, that gives me more: more time for what I love, more health, more wholeness, more connection, more income, just more.

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“It’s time for you to make it blissful & design a blissful life that you adore.”

I help women breakthrough to their most blissful selves, through Bliss Strategy, my signature coaching program.

I strategize with women in making storytelling platforms, on Blogs and Social Media.

I mentor women in making their passions into a side business (eventually a full-time one, too, just like I did.)

So... If you are ready to make it blissful in your own life, If you are ready to say “Yes” and choose to do what it takes to break the barriers from where you are now to where you could be ... Let’s go. 

Follow me on (my personal, anything goes account + my IGTV channel), and @martinedeluna (my work account, for all things branding and coaching)

    As a social media & blogging coach, I have done speaking engagements and live learning events. To date, I have done over 50 workshops & speaking engagements in the areas of inspiration, women empowerment, positive social media and personal branding. I have been fortunate to have given talks for the following companies and organizations. If you'd like to book me for any of my speaking topics above, do send me an email and let's talk.