What does it mean to have a Mood Board for your Brand?

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At the end of this post, you may SIGN UP for my MOOD BOARD 101 Workshop in Neighborhood Game Cafe on April 7th. Read first WHY you should join, on the blog below.

Mood Boards are a tool that I use with every client I take on. Whether or not they are creating a logo or website, every client has her own mood board. Why? Because it is a very useful tool in helping clients answer the three pillar questions of branding. Let me explain it as simply as possible.

Why do you do what you do?

The "why" of a brand may take several weeks, months, and even years to really define. A brand changes as it evolves, especially if that brand is embodied by a person. Businesses obviously need branding in order to set them apart from the many competitors in their niche. And so in Mood Boarding, a person can begin to answer this question through the use of images that answer they 'why' question. These images are placed in certain areas on the board, to "tell the why" in a series of images (or in some cases, a single image that intentionally captures the 'why'). Knowing the 'why' of your brand goes deep into your purpose, and it may need some questions answered from your potential clients, current clientele, even your trusted friends.

 

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What do you do?

When you know your "what" as a brand, you can easily explain your function, easily define the problem that you solve for your clients, easily describe your product and its benefits. It is the SOLUTION you provide. In Mood Boarding, putting an image to the solution is also a process that takes some think-work. One could very easily put, say, an image of their actual product on their mood board, but if the product is note photographed in a manner that shows the brand's 'why', for instance, then that photo is simply just a catalog image. Curating imagery about "what" you do involves some aspiration, some idealism, something attractive, stimulating, and appealing.

How do you do what you do?

The "how" of a brand is all about how you deliver what it is you do to the people who need what you have to offer. This, in mood boarding, is about selecting imagery that will evoke, say, what your client feels like while you are working with them.

 

OK, so now that you know a bit about why mood boards matter...

Let's see if you are the right person to attend this kind of a workshop. Please read the following questions and give your honest answers...

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  • Are you in need of answers for the "why" "what" and "how" of your brand?
  • Are you in a constant state of being stuck, when you think about how to make content for your social media channel or blog?
  • Do you ever wonder how some brands are able to have really nice feeds and stories on their online platforms (and how YOU can have the same skill and confidence for what it is that YOUR brand does and offers)?

If you answered "YES" to at least one of these questions, then I'll SEE YOU at my next Mood Board 101 Workshop, this April 7, Saturday , happening LIVE on location at the Neighborhood Game Cafe, in Quezon City. 

Please register by clicking below to the registration form!

Register for MOOD BOARD 101, APRIL 7!

Welcome! My Why, What and How for this Blog.

Wow! It's been ages since I've written a blog post, and I have to say, it feels like coming home. A new home, really: This is my first venture into Squarespace, and so far, I am loving it! Props to my design partner, the very talented, patient and compassionate, Rachell De Luna, a.k.a. The Artist Scientist. We had only met through email, when she sent me a message several months ago about a possible collaboration. We were able to talk about our goals and purposes for "designing work that we love," being work-at-home moms, and in our own way, influencers in our circles in social media. Our collaboration first came into fruition with a small workshop we did, in cooperation with Coffee Bean & Tea Leaf's Brew Your Best Year community last July 1st, where several small business owners came together to learn about how to create their websites using the amazing platform of Squarespace.


First of all, my "WHY" for making this move to a self-titled website was to separate, finally, from my brand "Make it Blissful", so I could focus less on being a blogger and more on being a coach, a consultant. Making the switch to Squarespace is just one of the big moves I decided to make. After seven years of blogging and balancing motherhood, making a home and "making things blissful," it was time to take a backseat from the world of "online influencers" and focus on working with people who were looking for answers to these kinds of questions:

"How do I start creating a job that I love, really?"

"Can I really start a blog and use it for work, for business, or to create a community?"

"How do I 'brand' myself as a service provider? How do I discover what I can really offer to people so that I'll get paid to render services?"

"I can't write. Can you teach me how to write for things online?"

"I'm stuck starting my side-hustle, because I'm still working. Can you help? How'd you do it."

"Social media: Confusing! How do I use it to grow my brand? Help!"

Funnily enough, I actually created services because of these common questions I'd get asked on a regular basis. These are my "WHAT", and you can view them under "Work With Me", if you like. Before, my "what" was that of a "blog coach." This started in 2012, when I started to coach people as my "side-hustle" or part-time job. It evolved to being a full-on liaison, when I used to help people do the setting up of their own websites and blogs, kind of like as a shadow-coach of sorts for people who wanted a guided-hands approach. I finished some great projects with that kind of a service-based setup, but honestly, it became toxic in the end. That resulted in a handful of projects that didn't end happily for either me or my clients, and in a lot of stress, too! So, in order to change my "what" into something that would really play to my strengths, I honed in on the things I could really work with people on: 

  • Personal or Small Business Branding: This is not a visual design type of branding service. I work with people pre-design phase, so that they can define their "why" (core message and value), "what" (services) and "how" (platform). It's the part I enjoy the most in the birth of anyone's brand. Then when these are in place, they can happily (and with clarity!) work with graphic designers in creating their visuals: brand identity, logos and submarks, colors and textures, imagery.
  • Content Creation: I help specifically in copywriting and in crafting social media content, blog and website content. Before anyone creates their website, their blog, even their social media plan for the month, I can help write ALL those words, according to the why-what-how branding approach.
  • Social Media Engineering: From planning to concepts behind one's social media content, teaching engagement, to how to properly maintain and manage social media channels. I've been on social media for ten years, and as it adapts so does my work. I enjoy helping people navigate the uncertain waters of social media and how they can ride the current.

What now is my "HOW", or my platform, if it's not as "Martine the blogger", which I was known for for years? No, I'm not going to be blogging like I was before on Make it Blissful. I have peacefully put the blogger role to rest, but I will still write articles here on m work website. I look forward to sharing my own lessons in Branding, Content, Social Media, in lieu of small businesses and tiny brands by solopreneurs and service providers. I coach what I know; I am constantly learning something new, attending some kind of training and getting constantly fed by the ever-changing information out there; I am still going to strive to tell stories, at least in line with the work I do. My "how" will be this new blog, my sporadic live events/workshops, and my social media outlets. (For personal stuff and stories, Instagram does it for me, so you can follow me here for personal, mundane and fun stuff, and here, for work-related updates.)

So, stick around for more blogs here, if you are looking to learn. Because I love sharing what I learn and I claim to be no expert on them! I'm just like you, looking for clarity because clarity is power, and with power comes the opportunity to do amazing things with our brands and small businesses. Really, thanks so much for being here!